Timberland: Nature Needs Heroes

Where concrete meets creativity, a movement is reshaping the city’s streets—one mural at a time. This Timberland video campaign follows Mural Moves, a collective of artists using storytelling and public art to reclaim and revive neglected spaces. The film captures the power of art to transform communities and reconnect people with their environment—an invitation for everyone to step outside, engage with their surroundings, and be part of the change.