Rit x Levi's: 501 Day

In celebration of Levi’s 501 Day, Rit Dye shows you how to give your denim a fresh, personalized touch. This video takes you through the creative process of customizing and repurposing your Levi’s—whether it’s adding bold new colors, subtle vintage fades, or completely transforming an old pair into something brand new. Using Rit’s versatile dyes, we demonstrate easy techniques for dip-dyeing, overdyeing, and creating one-of-a-kind patterns that make your Levi’s uniquely yours. Along the way, we highlight sustainable fashion practices, proving that instead of buying new, you can breathe new life into what you already own.