Rit: Back to Blue

Back to Blue is a step-by-step journey into reviving your favorite jeans with Rit’s Denim Dye Kit. The video showcases how easy it is to restore worn denim to a rich, bold blue using Rit’s All-Purpose Liquid Dye. Whether it’s bringing jeans back to life, refreshing an old jacket, or overdyeing a completely new shade, the kit’s versatility shines. Ending with a final reveal of perfectly dyed denim, the video reinforces one simple message: Don’t toss it—dye it.