For cyber insurance provider At Bay, a series of six weird and wild videos were created to that celebrate the quirky romance between people and their technology. In a collection of unique and diverse settings, each video pairs individuals with their tech in unexpected, offbeat ways—from USB pasta to a computer server dressed in groom attire and an Elvis impersonator, among other imaginative pairings. This campaign redefines digital relationships with a playful, unconventional twist, showcasing a side of technology that’s rarely seen.

At Bay: Cyber Security